In 1968, at the age of 4, Nick lost the keys to his family’s mini pickup truck in the hay bales in one of the fields his father farmed. The long walk home in disgrace is remembered by the whole family.
His family had worked on the land in Bedfordshire until the 1970s when his father sold up and made a career working in the Agrochemical sector, running the sales operations for several leading suppliers. Throughout Nick’s early years he was surrounded by farmers and suppliers who all talked about the rural economy and the highs and lows of the farming seasons. He loved climbing on the tractors and harvesters at the annual East of England Show in Peterborough and the Royal Show in Stoneleigh.
His own career started as a stage manager. Spending many years working in the entertainment industry, Nick put his theatre experience to good use as a councillor in a London Borough and while working for an established public affairs firm, before co-founding Cratus Communications in 2009.
During his time as a councillor, Nick came to realise that the default stand-off between the community on one side and developers on the other need not be so. As an elected member, he successfully managed to bring both “sides” together and worked to find the best outcome for all.
In 2012, unpacking books at his new home, he found a copy of the novel Middlemarch: A Study of Provincial Life by George Eliot. It triggered an idea that it was time to give the rural communities their own voice in the political communications sector. Middlemarch shares many of the same values of Cratus but is passionate about life outside our big cities, to shine a light on our rural and coastal communities and help our clients work with those communities securing positive outcomes for all involved.